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THE DETAILS

We asked leaders from a variety of industries 5 questions about the state of virtual events. In this quick survey report, you can see what’s going on within their group as they continue to make the shift from live to virtual and begin mapping out 2021.

  1. How much are you spending on your virtual events?
  2. What types of virtual events are you hosting?
  3. How do you choose a virtual event platform?
  4. What interactive options do you look for in a virtual event platform?
  5. What data or analytics are you tracking?

DEMOGRAPHICS

INDUSTRY BREAKDOWN

Hexagon Graph_UPDATED
SOFTWARE & IT
SOFTWARE & IT — 33%
ASSOCIATION
ASSOCIATIONS — 26%
BUSINESS SERVICES
BUSINESS SERVICES — 11%
FINANCIAL SERVICES
FINANCIAL SERVICES — 11%
LOGISTICS
LOGISTICS — 9%
MEDICAL
MEDICAL & HEALTHCARE — 6%
OTHER
OTHER — 3%
HOSPITALITY
HOSPITALITY — 2%

REVENUE & HEADCOUNT

$1M - $1B

Average annual revenue is $380M

50 - 10K

Average headcount is 3,500

THE RESULTS

AVERAGE SPEND

Virtual event budgets are largely underestimated, but here are the dollars companies begin the process with.

PIG 54 NEW-01
54%
$0 - $25K
PIG 25 NEW-01
25%
$25K - $100K
PIG 12 NEW-01
12%
$100K - $250K
PIG 9 NEW-01
9%
$250K+

TYPES OF EVENTS

Which types of virtual gatherings are we seeing the most of these days?

Types of Events_Podium
Other
TRADE SHOWS / OTHER — 20%
Product Launch
PRODUCT LAUNCH — 22%
Sales Kickoff
SALES KICKOFFS — 34%
User Conference
USER CONFERENCE — 46%
Executive Meetings
EXECUTIVE MEETINGS — 47%
Educational
EDUCATIONAL EXPERIENCE — 58%

SELECTING A VIRTUAL EVENT PLATFORM

It’s the gathering place for your attendees to interact and the mechanism for delivering your content. How important are these areas when choosing the right platform?

Integration-01
38%
INTEGRATION CAPABILITIES
Customization-01
52%
CUSTOMIZATION
Price-01
55%
PRICE
Support Provided-01
49%
LIVE SUPPORT & TRAINING
Branding-01
29%
CUSTOM BRANDING

INTERACTIVITY

Interaction points throughout the event are what brings it to life, and they come in all shapes and sizes. What infusions of interactivity are being tried in current virtual events? 

Chat-01
90%
LIVE CHAT
Polling-01
87%
LIVE POLLING
Networking-01
87%
NETWORKING
Gamification-01
56%
GAMIFCATION 
Other NEW-01
11%
HAPPY HOURS 
Avatars-01
10%
AVATARS

"There is endless data/analytics that can be gathered during a virtual event. We should have access to all of it. Each data point either by itself or in combination with other data points gives us and sponsors valuable user information."

Amy Hsu Director of Event Marketing

Amy Hsu

DATA & ANALYTICS

Virtual event analytics get you focused on your customer’s engagement, value centers, and experience. What data have you found most valuable?

# of Registrations — 77%
Registrations
# of Session Attendees — 72%
Session Registrations
Attendee Footprint — 61%
Attendee Footprint
Speaker & Session Engagement — 75%
Speaker Engagement
Session Feedback & Ratings — 66%
session feedback
Overall Event Experience — 25%
event experience
Qualified Sales Leads — 51%
sales leads

With the Virtual Revolution Underway and here to stay for a while...

What pieces of information would be helpful to have access to as you plan virtual and hybrid events? Check all that apply:

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